LONDON, Nov 9 – On a chilly grey Monday morning, the sight of a red double-decker parked in front of the Excel Exhibition Centre here, stood out.
On both sides of the bus, two banners – one showing Malaysia’s famous orangutan and the green rainforest, and the other, showing the white sandy beaches and blue sunny skies – poised an even more stark contrast to the autumn weather, attracting the attention of participants to the annual World Travel Mart (WTM).
It also showed a promotional all-in air fare from London to Kuala Lumpur at only 399 pounds by Malaysia Airlines (MAS). That was the Tourism Malaysia’s latest promotional campaign in United Kingdom, which was launched by Tourism Minister Datuk Seri Dr Ng Yen Yen today.
She said the RM500,000 advertising campaign on England's famous double-decker public buses, would be plying in the cities of Manchester and Birmingham, aiming to target a wider spectra of the consumers market in the United Kingdom.
“Before, we were focusing on London. But with this campaign, we are going down to the smaller towns outside London," she told the Malaysian media after the launch.
Earlier, she had also launched the Tourism Malaysia's booth at the WTM, which showcased a grand wooden Malacca house.
The advertisement campaign, which is in partnership with MAS, will run from now until January, involving a total of 50 buses – 30 in Manchester and 20 in Birmingam, which ply various routes at least 20 times a day in their respective cities.
“We are also looking into providing the bus drivers which training on basic information on the tourism industry in Malaysia as well as to place tourism brochures on board the buses in order to provide information to passengers,” she said. – Bernama
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